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82Winning Sales Letters - Skeleton Outline
Busy people often ‘scan' through a sales letter (or website) that has attracted their attention - they want to gather the essence of the content and offer so they can make an instant decision; "Is this...
25 comments
76Chocolate: How Healthy is it - Really?
Is it possible to indulge in our favourite confectionery without feeling guilty? High cocoa content dark chocolate contains greater levels of antioxidants than ordinary chocolate, which we are told is good for us. You've probably heard about...
12 comments
74Copywriting Headlines
Your headline can make or break your promotional piece, whether you are doing on or offline marketing. I know - you've heard it all before; "You must have a compelling ‘grab-them-by-the-throat', 'can't-look-away' headline if you are going to have...
13 comments
